About the Group

We’ve been part of Gibraltar’s daily life since 1876. Today, we’re a trusted group working across automotive, finance and property.

Who We Are

01 Rooted in Gibraltar

Capurro has grown alongside Gibraltar and will continue to do so. From a small merchant office to today’s broader group, our journey has always reflected the unique, entrepreneurial spirit of Gibraltar. We remain committed to contributing in ways that move our community forward.

02 Guided by Values

From the start, Capurro has been shaped by family principles. We take care in how we work, staying consistent, remaining authentic, and building relationships that last. These values continue to guide us as we invest in new ventures and plan for what’s next.

03 Focused on the Future

We change with the times and never lose sight of the future. From coal distribution and transportation to property and financial services, each step has contributed to our growth. Our focus is on the road ahead, supporting our people and building businesses that stand the test of time.

150 years of history

In a world of change,  we’re proud to be a constant.

1876 - 1910

Foundations

A.M. Capurro & Sons Ltd is founded in 1876 by Arturo Maria Capurro, initially supplying coal to Gibraltar’s busy port.

‍
Soon after, the business expands into shipping and insurance, the latter continues today as Capurro Insurance.

‍
During WWI (1914–1918), the company supplies British Forces across various fronts with essential commodities.

‍

1920s–1930s

Automotive Beginnings

Capurro enters the automotive sector in 1925 as Gibraltar’s Ford distributor, also becoming the first Goodyear tyre distributor outside the US and UK.

‍

By 1931, the company shifts focus to Austin Motor Co. Ltd, expanding into Spain, US military bases, and Morocco.

1940s–1950s

Expansion & Diversification

In the 1940s, Capurro becomes Gibraltar’s representative for American Express, RAC, and travel services.

‍
Land Rover is launched in 1948 by longtime partner Rover Group, becoming a major brand in the decades to come.

‍
Subsidiary Gedime Motors Ltd. is created in 1951 to represent Mercedes-Benz (still ongoing), later expanding to include Mitsubishi and Smart.

‍
The main facility at 20 Line Wall Road is acquired and expanded in 1954.

‍

1960s–1980s

Adaptation & Resilience

In 1968, following the formation of British Leyland, Capurro adds Triumph, Jaguar, MG, and Rover to its portfolio.

‍
The Spanish border closure (1968–1983) brings major disruption, leading the company to diversify into electronics, home goods, and paint.

‍
Despite the challenges, Capurro maintains its automotive focus, representing Rover, Land Rover, Mini, and MG under Austin Rover from 1982.

‍
The border’s reopening in 1985 sparks a strong recovery in retail and vehicle sales.

‍

1990s

Strategic Realignment

1994 – John A.S. Capurro takes full ownership of The Capurro Group, including A.M. Capurro, Gedime Motors, and Capurro Insurance.

‍

By 1996, the company refocuses on core areas, closing non-essential businesses (furniture, electronics, travel) as the fourth generation steps into leadership.

2000s

Modernisation & Finance

In 2000, Gedime Motors expends its business with the opening of a state-of-the-art Mercedes-Benz facility on Devil’s Tower Road.

‍
AMC Credit is launched in 2007, becoming one of Gibraltar’s leading finance and leasing companies.

‍

2010s-2020s

Growth & Diversification

A major refurbishment of the main facility begins in 2016, introducing new Jaguar Land Rover showrooms and service areas.

‍
In 2019, AMC and Jaguar Land Rover launch a global Diplomatic Sales programme, which grows into a 30-person team.

‍
The group continues to expand in 2022, adding new automotive brands and launching Capurro Properties to develop a long-term real estate portfolio.

‍

Today

Capurro Group continues to evolve. Still family-led, firmly based in Gibraltar, and always committed to progress.

‍

Our Mission

At Capurro, progress and integrity go hand in hand. We are guided by our legacy and driven by an ambition to create long-term success whilst supporting the communities we serve.

Commitment to excellence

We take pride in doing things right. Whether it’s delivering premium automotive experiences through Jaguar Land Rover Diplomatic Sales or offering trusted service at Gedime Motors, we put quality first in everything we do.

Positive impact on the community

We support causes that matter. From raising funds for the EV Foundation and GADS, to backing local sport like Gibraltar Rugby or initiatives like Duke of Edinburgh or Young Enterprise, we stay involved in the efforts that help Gibraltar grow stronger.

Discipline and integrity

Trust is built over time. We earn it by staying consistent, making considered decisions and standing by them. As we grow into new sectors and partnerships, we carry that same ethos forward.

“Our enduring commitment to quality and service has guided us through generations, and today, we continue to uphold these values while embracing innovation for the future.”

Leadership Team

Arturo Capurro

Managing Director

James Ramagge

Director

Stephen Guillem

Group Sales Director

Louis Posso

Group Finance & Operations Director

Jensen Balestrino

Group Senior Manager - Finance & Operations

Joanna Brennan

Group Manager - People

John AS Capurro

Group Business Development

The Group

We’re proud of our family of businesses, united by shared values and a long-standing commitment to doing things right.

A.M. Capurro

We’ve worked with Jaguar and Land Rover for generations, helping drivers in Gibraltar and beyond choose the right vehicle and keep it performing at its best. We take time to understand what our clients need and offer the kind of support that keeps them coming back.

More info

AMC Credit

AMC Credit was created to offer straightforward lending in Gibraltar. Whether you’re buying or leasing a car, funding a business project or covering an unexpected cost, we work with you to find a solution that fits. Our process is simple, and our decisions are made locally.

More info

Capurro Property Holding

We invest in property with a long-term view. From residential units to commercial spaces, our approach is thoughtful, measured and built for the future.

More info

Gedime

Since 1951, Gedime Motors has been a trusted name serving Gibraltar’s businesses and individuals. Our team brings a personal touch to everything we do, from helping clients find the right vehicle to keeping it in excellent condition through regular maintenance and support.

More info

JLR Global Diplomatic Sales

As JLR’s global partner for Diplomatic Sales (excl UK specifications), we collaborate with embassies, diplomats and accredited employees of international organisations to deliver tailored transport solutions that are fully supported by JLR’s global retailer network. Every aspect of our programme is managed with discretion, attention to detail, and a commitment to excellence.

More info

About the Group

We’ve been part of Gibraltar’s daily life since 1876. Today, we’re a trusted group working across automotive, finance and property.

01

Rooted in Gibraltar

02

Guided by Values

03

Focused on the Future

In a world of change, we’re proud to be a constant.

1876 - 1910

Foundations

1920s–1930s

Automotive Beginnings

1940s–1950s

Expansion & Diversification

1960s–1980s

Adaptation & Resilience

1990s

Strategic Realignment

2000s

Modernisation & Finance

2010s-2020s

Growth & Diversification

Today

Capurro Group continues to evolve. Still family-led, firmly based in Gibraltar, and always committed to progress.

‍

At Capurro, progress and integrity go hand in hand. We are guided by our legacy and driven by an ambition to create long-term success whilst supporting the communities we serve.

Commitment to excellence

Positive impact on the community

Discipline and integrity

“Our enduring commitment to quality and service has guided us through generations, and today, we continue to uphold these values while embracing innovation for the future.”

We’re proud of our family of businesses, united by shared values and a long-standing commitment to doing things right.

In a world of change,  we’re proud to be a constant.